🤔 Wiser! #98: What’s Goin’ On In Tech?

🍟 Wiser! #98: TikTok Eats BigTech | Bitcoin Day | Gen Z in the Metaverse | Decentralised Insurance

Sunday 6th November — This is the Medium edition of Wiser!

Welcome to this weekly round-up of what happened in tech this week. This is the Sunday edition of the Wiser! Newsletter on Medium.

Email subscribers got a longer, fuller version of Wiser! delivered straight into their inboxes early on Friday morning. They’ve already got a two-day head start.

To read the full-colour, longer version of this week’s Wiser! go here.

This week’s featured news…

The second drop went live this week in the A to Z of Brand Strategies for Web3 and the Metaverse collection. The real-life use cases for brands named from A to H are now listed in the online collection.

Over 60 consumer brands, 30+ celebrities and 15+ destinations have already been analysed, researched and documented in the Notion database.

These all illustrate real life examples of the utility of NFTs, blockchain, virtual reality and crypto.

The full alphabet will be dropped by Christmas. More details below.

Meanwhile, back to Wiser! This week’s featured stores include:

Plus: a ton of featured headlines from across tech, some productivity tips, and other stories and interesting content I think you’ll find entertaining and of value (including a website that tells you where all the broken MacDonald’s ice cream machines are in the world — more entertaining than of value!)

Thank you for subscribing to my newsletter. Every week, 15k readers like you get Wiser!

ATB, Rick

👍 “Great read, Rick. For me, very informative.” — Efi Pylarinou, global influencer, fintech and disruptive technologies.

Signing up is the best way to stay one-step ahead of what’s happening and what’s coming next in the tech economy.

Join my mailing list and follow me on Medium here.

This week’s Wiser! is supported by Mailbrew.

📬 Mailbrew — Your personal daily digest

Mailbrew is a customisable daily news feed that only gives you the links you can’t miss, and the best content from your favourite creators and newsletters, all in a daily email digest.

I use Mailbrew every day to deliver me a personalised news feed with just the news I want to see. Check it out here…👉 I want a customised newsfeed.

w/BigTech

TikTok is eating BigTech’s lunch

Big Tech stocks have endured a terrible 2022. One important cause has been the shift in digital ad spending. For the better part of a decade, Facebook and Google have dominated and controlled this market. But no more.

Not since TikTok’s pandemic boosting rise and Apple’s privacy tracking changes to iOS.

The tough reality for tech firms is that costs are rising by a order of magnitude faster than revenues. BigTech are laying off staff they hired in expectation of a post pandemic surge of demand that hasn’t materialised — placing further expectations on BigTech as they look for methods to compete with and duplicate TikTok.

👉 Continue reading on my Typefully microblog

Meanwhile, the chorus to ban TikTok grows louder.

Brendan Carr, one of five commissioners of the Federal Communications Commission, told Axios that he doesn’t see “a path forward for anything other than a ban” of TikTok.

Carr, and other US officials, views the app’s Chinese ownership as a threat to US national security. But to ban TikTok, he’ll need support from elsewhere in Washington because the FCC can’t regulate TikTok on its own.

📽️ Watch this video about the threat from the CCPs’ influence over TikTok.

Further Reading

w/Web3

What does Bitcoin, Halloween and my daughter have in common?

👉 October 31st

Not only was it Halloween, Dia de los Muertos (“day of the dead”) and my eldest daughter’s birthday last Monday, it was also the anniversary of the publication of the Bitcoin White Paper.

  • In 2008, in the wake of the financial crash, a mysterious and still unidentified person called Satoshi Nakamoto published the Bitcoin White Paper.

This was the birth of crypto currency and the technology it was built on — called “blockchain.”

Watch this video.

It’s about 20 mins long and is a reading of Satoshi’s White Paper. Each contributor recites a section from Satoshi’s document and pay their respect to what and who started it all.

Or you can read the Bitcoin White Paper here. Enjoy!

Sceptical about Bitcoin?

There are still many sceptics of Bitcoin. Just as there were many sceptics of the Internet a decade earlier in 1998. If you’re not convinced that there’s utility in Bitcoin, watch this.

From A to Z: Brand Strategies for Web3 and the Metaverse

The collection of consumer brand use cases in NFTs, blockchain, virtual reality and crypto is live and freely available to all Wiser! Premium subscribers.

🔥 HERE ARE SOME OF THE 60+ BRANDS ALREADY LIVE ON THE A-Z DATABASE.

For full details of what you can find in the Brand Strategies collection and the special offer discount code, read this…

w/Metaverse

Roblox report on Gen Z in the Metaverse

Roblox released a report this week that shines a light on the attitudes of Gen Z towards the Metaverse.

  • Roblox is an immersive gaming platform, a pseudo-Metaverse without the need to wear a brick on your face.
  • It’s also the gaming platform that dominates in the under 16 demographic. Roblox has round 50 million daily active users, with roughly half of them 13 or under.

🕹Download the full report here.

Metavertising’s Ely Santos called out the following interesting highlights from the Roblox report:

  • There are at least 200 times as many creators designing clothing and accessories on Roblox as the estimated number of fashion designers creating physical collections in the USA
  • Dressing their avatars allows consumers to express their individuality (47%) and feel good about themselves (43%), but also to show off their digital collection and feel more connected to peers — in both the digital and physical worlds
  • Nearly 3 in 4 Gen Z say that they spend money online to buy digital fashion,
  • 70% of Gen Z said their avatars dress at least somewhat like their IRL style, with equally as many (70%) saying they also get physical style inspiration from dressing their avatars.

What Does It All Mean?

🤔 It means that this generation (and remember, the first of the Gen A generation hits 13 next year) are at ease with living, playing, spending in the Metaverse.

What might seem completely bonkers to us older folk (spending pocket money in the Metaverse), is as normal to this generation as sending Christmas and birthdays cards through the post is to older generations.

Further Reading:

w/Podcast

🎙 Big Tech Little Tech Ep #12

The big story for the latest episode was healthcare. Shaun had read an article on the use of sensors, smartphones and wearable tech to improve our health.

So, the two of us gathered around a virtual cup of coffee and digestive biscuits to discuss what Apple, Amazon and Google are doing in this space.

We also talked about Interpol’s new venture in the Metaverse, What3Words and how it’s used, AI and knee replacement genetic science, The Jetsons, Spanish goats going past my house and our favourite Halloween cocktails.

Further Reading:

w/Podcast

🎙 Big Tech Little Tech Ep #12

The big story for the latest episode was healthcare. Shaun had read an article on the use of sensors, smartphones and wearable tech to improve our health.

So, the two of us gathered around a virtual cup of coffee and digestive biscuits to discuss what Apple, Amazon and Google are doing in this space.

We also talked about Interpol’s new venture in the Metaverse, What3Words and how it’s used, AI and knee replacement genetic science, The Jetsons, Spanish goats going past my house and our favourite Halloween cocktails.

🎙️Find Big Tech Little Tech on all major Podcast platforms: Apple Podcasts | Spotify | Amazon Music | Anchor | Google Podcasts | Website

📽️ Wiser! On YouTube

This week’s YouTube explainer is about decentralised insurance. It’s a brand on decentralised finance that has played second fiddle to the higher profile banking and lending use cases.

But it’s not one that should be overlooked.

In the video I explain why that is. And I also talk with Joe Corrigan, the CEO and founder of DeFi startup Autonomus Insure to understand it better.

📽️ Watch the video on my YouTube channel here…

👓 Or read about it here…

🗞 Three Newsletters To Help You Be Wiser!

🪶 Sparrow Science

We help you make sense of scientific research so you can have a clear understanding of the world around you. Our main focus areas are Mental Health, Environment, Cancer, and Reproductive Health.

The newsletter is free and packed with insights and information. I recommend it!

Get Sparrow Science

🎧 The Pod Up

This will save you 10+ hours a week with the latest business podcasts. Subscribers receive summaries of the best episodes from a variety of underrated shows. That way, you can learn about new and interesting topics without having to listen to hours of audio.

Learn more with Pod Up

🧠 Refind — Get smarter every day

Every day Refind picks 7 links from around the web that make you smarter, tailored to your interests. Loved by 50k+ curious minds.

Get Smarter today

Interesting Headlines

Here’s The Thing: Reddit’s collectible avatar NFTs have introduced a whole new audience to the world of digital assets with around 3 million NFTs minted already. Reddit is about a tenth the size of Instagram. So imagine, if Instagram gets the same adoption rate as Reddit…🤔

Meanwhile, Twitter are also about to introduce NFTs

Interesting Numbers

53%: More than half of millennials surveyed say they eat at restaurants they’ve seen on TikTok. These are the findings of an MGHus survey in the US.

14%: The percentage of Americans who get their news from Twitter, according to Pew Research taken in July this year. The question is will it stay at that level now that Elon Musk has taken control of the social media network? Personally, I don’t think so, here’s why.

However, the number 1 platform for news is still Facebook, followed by YouTube.

$500 trillion: The 20 richest tech billionaires have collectively lost around half a trillion dollars this year. To put it into context, this is a loss of wealth that is more than the market values of all but seven companies in the S&P 500.

Websites you might not know about

I’m always on the look out for new and obscure websites. Especially sites that are entertaining or give me productivity tools. So, this week, I thought I’d share a few of the more light-hearted and entertaining ones.

- My 90’s TV!

This is a TV simulator showing shows, music videos, ads, and trailers from the 1990’s. https://my90stv.com

- McBroken

This is not a joke. This website tracks which McDonald’s ice cream machines are broken worldwide. https://mcbroken.com

- Drive & Listen

Listen to local radio stations while virtually driving through cities around the world. Strangely addictive. https://driveandlisten.herokuapp.com

- Caffeine Informer

Do you love coffee (as much as I do)? This site lets you discover the caffeine amounts for over 4,000 items. Surprisingly informative. https://caffeineinformer.com

🛠️ Tools, Tips and Tricks To Boost Your Productivity

What’s happening and what’s coming next.

Wiser! is a weekly newsletter that makes sense of what’s happening and what’s coming next in the tech economy. From disruptive technologies, like blockchain, crypto and artificial intelligence, to emerging trends, like Web3 and the Metaverse. Plus there’s a big focus on BigTech and the impact of social media.

The purpose of Wiser! is simple, to help you stay interesting, informed and one step ahead of your competition. Using easy and engaging language, I make sense of it all so that you don’t have too.

☕️ If you’d like to acknowledge my work and buy me a coffee, click the image above or below and it’ll take you to my BuyMeACoffee page.

Each virtual coffee costs €2 and it all goes towards the running costs of Wiser! 🙏

Buy Me A Coffee

🏹 You can also help me grow by spreading the word. Use the share buttons to post this newsletter on your social media feeds.

🗣 Come and join the Wiser! Community on Slack. Did you know that 10 million people use Slack EVERY DAY? The Wiser Community members chat, share content, ask questions and stay up to date with everything that’s going on with Wiser! Drop me a message and I’ll send you an invite link.

👍 Give me your Feedback and answer this simple yes/no question. It takes less than 30 seconds to do and means the world to me. 🙏

rickhuckstep.com

DISCLAIMER: Some links and promotions in this newsletter are affiliate links. At no cost to you, I may receive a small commission if you buy their product or click on their link.

The original version of this newsletter was published on Friday 4th November 2022 and can be found here.

--

--

Rick Huckstep - Making Sense Of Tech

Supercharge your career with AI - 10x your productivity, prospects and wisdom with tips, tricks, tools and insights about AI and emerging technologies