Advertising: Apple’s Unfair Advantage

Surveillance by an Internet platform is called “Tracking” unless you’re Apple, then it's called “Personalisation.”

See how Apple has quietly shifted the language from Tracking to Personalisation.

Privacy Is A Human Right

Apple’s brand is built on the notion that it doesn't make money from selling its user's personal information — “What happens on your iPhone, stays on your iPhone”, right?

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I help decision-makers and professionals make better decisions. Using simple and engaging language, I make sense of what’s happening in emerging tech.

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Rick Huckstep

I help decision-makers and professionals make better decisions. Using simple and engaging language, I make sense of what’s happening in emerging tech.