🕶 Wiser! Newsletter #89: Big Brands & NFTs| Twitter v Elon| Zuckerberg Talks To Rogan


TL;DR: In this week’s issue of the Wiser! Newsletter:

  • Big brands are dipping their toes into the Web3 ocean. But why? The answer is simple, they’re learning about NFTs, crypto, blockchain and DeFi. Most importantly, they’re learning about customer reaction and response. These are the brands that are one step ahead of their competition.
  • Plus, I look at the latest twist in the Elon / Twitter soap opera. And give my two-penneth on the 3-hour podcast chat between Mark Zuckerberg and Joe Rogan.
  • As usual, there are all the top headlines and stories of interest to keep you better informed.

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This is the specially-edited Medium edition of the newsletter that was emailed to members on Friday. To read the full, technicolour version with much more content and information, go here 👉 https://rickhuckstep.com/wiser89/

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Dolce & Gabbana Book $23m Of NFT Sales In 1st Year

Scarcity & Status: Dolce & Gabbana dropped its first NFT last year in collaboration with luxury digital marketplace UNXD. It was called “Collezione Genesi,” and comprised a nine-piece physical and digital collection of fashion items that generated $6 million in sales at the time.

So what? Big brands like D&G, Adidas, Budweiser, Gap, Gucci, Bentley, Mcdonald’s (the list goes on, I have 100 brand examples) are experimenting with NFTs.

  • They’re dipping their toes into the Web3 space to see what happens, learn how it works, and gauge customer reaction.

These brands are the early adopters who are ahead of the curve, assuming that NFT technology endures and becomes part of the digital ecosystem…which I believe it will.

IMHO: Within the next decade, digital asset ownership via NFTs will be as ubiquitous as cashless payments or data storage in the cloud. Even my old mum will be using them!

NFTs are also the theme of the next Wiser! Trends Report, which will include access to my database of 100 Brands In The Metaverse. I couldn’t find anyone with a collection this comprehensive, so I created my own. Premium Members will get access for Free. Find out more here 👉 rickhuckstep.com.

Further Reading

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Elon Musk Is Not Giving Up On Giving Up On Twitter

Series 1, Episode #47: The latest episode of the Elon Musk Twitter Soap Opera was broadcast earlier this week. On Monday, Elon Musk’s lawyers wrote to Twitter citing “an additional notice of termination.”

  • In the latest twist, Elon Musk has filed an updated notice to kill his $44 billion Twitter acquisition by citing whistleblower Peiter Zatko.

Blame It On Mudge: As I wrote in last week’s newsletter, Pieter Zatko, aka “Mudge”, was Twitter’s former head of security and was in the inner circle of the Twitter leadership.

He was hired by Jack Dorsey and fired 18 months later by the new CEO, Parag Agrawal.

Aggrieved Ex-Employee: The point is that an aggrieved Mudge has made a number of allegations about Twitter that Twitter has denied. But that hasn’t stopped Musk and his team from seizing on the allegations in their defence against Twitter’s lawsuit.

In the filing to the US Securities and Exchange Commission (SEC), Musk alleged that Twitter “has not complied with its contractual obligations” due to the “extreme, egregious deficiencies” alleged by Mudge.

Inner Circle: Take PayPal co-founder and Musk bestie, David O. Sacks, who was subpoenaed by Twitter because he was “a potential investor in the merger Musk seeks to escape.”

Giving Twitter The Bird: In response, Sacks posted a Mad Magazine cover displaying a middle finger and a video of someone pissing on a subpoena.


Which just goes to show that you can be very rich, extremely talented and 11 years old at the same time!

P.S: A former FBI and CIA cyber expert claims that 80% of Twitter accounts are fake. To which Elon tweeted, “Sure sounds higher than 5%!”

Further Reading

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📰 Newsletter of the Week: All-In Write-Up

Weekly write-up over the All-In Podcast, in which industry veterans cover all things economic, tech, political and social. The focus of the latest post is Adam Neumann, the controversial entrepreneur behind WeWork and a $350 million investment from Andreessen Horowitz for his latest venture. Read it here…

What Did We Learn From The Zuck Talking To The Rogan?

Misinformation Abound: Last week, the boss of Meta Facebook, Mark Zuckerberg. went on The Joe Rogan Show. The result is a fascinating podcast discussion between a man familiar with spreading misinformation on social media and a man familiar with spreading misinformation on social media.

During the chat, Zuckerberg claimed that Meta Facebook spent $5 billion last year combatting misinformation. Yep, $5 BILLION in one year!

“It’s almost like everyday you wake up and you’re punched in the stomach”, Mark Zuckerberg, one of the most powerful men in the world.

Metaverse: This is a long podcast (almost 3hrs), with a lot of focus on the Zuck’s pivot for Facebook to the Metaverse.

But what interested me most was when Rogan pressed Zuckerberg on the role and responsibility of the world’s largest social network in dividing America and public opinion.

Continue reading here…

🎙 Big Tech Little Tech

In the latest episode of Big Tech Little Tech, co-host Shaun and I discuss Amazon One. It’s the latest use of biometrics linked to a credit card payment system. With the wave of your hand, you’ve paid for your groceries!

Find the podcast here, there and everywhere:


All the links, source material, and everything you’ll ever need to know about the show is here…

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Tech News

  • Facebook is to shut down its game streaming mobile app after just 2 years. Basically, it couldn’t compete. Probably because the game-playing demographic of young people don’t touch Facebook with a bargepole!
  • Donald Trump’s social media echo chamber, the Truth Social app, has not been approved for the Google PlayStore because it has “insufficient content moderation”. Trump, who was banned by Twitter after the Jan 6th insurrection, has about 4 million followers on Truth Social, compared to around 88 million when his Twitter soap box was removed.
  • El Salvador are to invest over $200 million in infrastructure for Bitcoin Beach, which President Bukele wants to develop into a crypto tourist hotspot .
  • Having screwed the ad business model for Facebook, Pinterest, Snap et al, it seems that Apple is going to pushing out more ads to your iPhone and apps like Maps, Books and Music. Apple’s ad revenue is currently (only) c$4 billion.
  • Talking of Apple, their next big show and tell is next week on September 7th. It’s an event that Shaun and I will be reviewing on the next episode of Big Tech Little Tech. Don’t miss out, follow us here.

“Just another crybaby hiding behind his lawyer’s skirt.” Dan O’Dowd talking about Elon Musk

By The Numbers


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This is an edited version of the Wiser! Newsletter that was published on Friday 2nd September 2022 at https://rickhuckstep.com/wiser89/.



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