Wiser! #44: Pinterest and the Attention Economy; Clubhouse, Robinhood, Crypto and Google

This issue of the Wiser! Newsletter was published on Friday 12th November and includes stories on;

• The Attention Economy. Everyone wants a piece and Pinterest are the latest
• Is it too late for Clubhouse?
• Robinhood’s data breach exposed data for 7 million users
• Alphabet becomes the latest $2 trillion company
• Crypto markets hit all-time highs
• Lemonade to buy Metromile
• Amazon repays the tips it stole
• Nvidia patent gaze technology for inside a vehicle

The Attention Economy: Live shopping on Pinterest TV

The issue for social media platforms is their reliance on advertising revenues. Targeted advertising has been their gravy train. However, with the move towards greater privacy, and Apple’s decision to give users the ability to opt-out from being tracked, social media needs to find new sources of revenue.

Hence the trend towards real-time, influencer lead, online shopping. Imagine that you’re watching your favourite celeb online and they’re wearing something you like. And up pops a button giving you the option to buy the same thing. It’s like QVC meets Love Island. The social media platforms give the influencer a space on their platform to sell products.