đ€ Wiser! #111: What Can AI Do? | Amazon NFTs | Porsche & YSL into Web3 | Apple | NVIDIA | Muskâs Chaos | AI Assistants
Wiser! is for anyone who wants to know whatâs happening and whatâs coming next in BigTech, emerging tech, innovation, and strategy. I take the biggest, most interesting, and need-to-know stories in the tech economy, and try to make sense of them all, so that you donât have to.
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Revolutionising Industries: Real-Life Examples of AI Transformation
Given the amount of attention and focus there is on generative AI, itâs a wonder that homo sapiens have managed to get this far without it. But like all good things that sound too good to be true, they generally are and this AI is no different. Thatâs not to say that what weâve seen over the past three months following the public launch of ChatGPT isnât exciting, disruptive, and scary, all at the same time. It is. The point is that behind the headlines and the hype, thereâs a transformative technology thatâs still got a way to go.
That goes for ChatGPT too.
As OpenAI admits, ChatGPT should be used with caution. Itâs great at what it does but itâs only as good as the data thatâs fed into it (which, by the way, does not go beyond 2021.) Also bear in mind that ChatGPT has no common sense, moral compass, or instinct to smell a con or a huckster.
But the question that intrigued me this week, as OpenAI announced it was launching a paid service for ChatGPT (which means OpenAI can no longer hide behind the âitâs only in beta modeâ defence when ChatGPT results in anything harmful), is how good ChatGPT is at doing what I do.
So, I put ChatGPT to the test, with a little help from NotionAI, and let the AI write an entire full length article. Itâs a ten minute read and was 99.47% written by AI (I made a few minor tweaks and wrote the clarification section to be absolutely clear that this was AI generated.)
đ€ I gave ChatGPT ten industries and asked it to write me a 2,500 word article with three use cases and three real life examples for each industry of how AI will revolutionise those industries. I asked the AI to write a start, middle and end in an âinteresting and informative styleâ. The AI even wrote the article title.
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1. Google has a chatbot to rival ChatGPT and itâs called LaMDA
Did you know that the âTâ in GPT stands for âtransformerâ? Itâs the technology invented by Googleâs AI division DeepMind, and now used by OpenAI. The point is that Alphabet/Google know a thing or two about AI. But because everyoneâs talking about ChatGPT. Whyâs that? Continue readingâŠ
Related News
- OpenAI are releasing a subscription option for ChatGPT at $20/month.
- Chinaâs Baidu to launch an AI chatbot thatâs similar to ChatGPT. Reuters said that Baidu would launch its own bot sometime in March.
- Microsoft Word gets a ChatGPT integration with new âGhostwriterâ that puts ChatGPT into Microsoft Word.
- CNETâs article-writing AI has been exposed.
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2. Is Amazon about to venture into NFTs?
According to a scoop in Blockworks, Amazon is planning to launch a âdigital assets enterprise,â aka an NFT initiative, this spring. Blockworks reported an anonymous source who said Amazonâs focus will centre on blockchain-based gaming that rewards players with NFTs. Hereâs The Thing: This makes total sense given the huge interest in gaming amongst millennials, Gen Z and the coming of age Gen Aâs. Continue readingâŠ
Related News
- EBay plans to attract sports and NFT enthusiasts with Notable Live, a digital experience platform.
- China adds smart contracts to the digital yuan.
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3. Have you ditched Twitter for Mastodon yet?
Mastodon has established momentum and it seems to be gaining pace. Iâve struggled to get hooked on the Twitter rival, but that hasnât stopped 3rd party apps like Buffer adding a scheduling capability and the Tweetbot team building a new Mastodon client called Ivory. Of course, all of this move to Mastodon is helped significantly by Muskâs continued self-destruction. Continue readingâŠ
Related News
- Post, the social media alternative to Twitter is building micropayments to support rewarding creators for content.
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4. Yves Saint Laurent launch a âphygitalâ Web3 campaign
YSL have launched a new web3 campaign to celebrate the launch of the Black Opium perfume. The campaign combines both physical and digital assets, aka âphyigital.â Anyone buying the new fragrance via YSLâs online store in will be gifted an NFT, which unlock a gift voucher, exclusive content, or the private sale of a second Web3 activation. Continue readingâŠ
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5. The chaos of Elon Muskâs Twitter takeover
I got my weekly fix of Elon Muskâs Twitter soap opera from some excellent reporting from Casey Newton, Alex Heath and Zoey Schiffer in The Verge and New York Magazine. The publications worked together on a superb long feature on the behind-the-scenes chaos of the man-childâs takeover of Twitter. Itâs fascinating reading.
Hereâs The Thing: Wiser! readers will remember last weekâs feature I wrote about Muskâs unannounced and silent shutting down of the 3rd party app ecosystem, a key foundation for Twitterâs success. Thereâs an interesting insight into in The Verge article relevant to this particular story. Continue readingâŠ
Related News
- Musk has announced another bombshell for the 3rd party apps that remain on Twitter. There will no longer free access from February 9th.
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6. DoNotPayâs CEO wonât go to jail over his AI experiment
Remember Joshua Browder? Heâs the CEO of DoNotPay, the AI-powered legal services startup created to help people get out of parking tickets. Shaun and I talked about them during the latest Big Tech Little Tech because he wanted to use a robot lawyer to help a client fight a ticket in court. To no surprise to anybody, Browder has dropped the plan to appear in court after being threatened with jail time. As we say on the podcast, âitâs a stunt.â
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7. Porscheâs journey to reach the next generation of buyers
Porsche has announced a multi-year partnership with Esports giant FaZe Clan.
Ok, so what? Well, hereâs the thing: as I keep pointing out, major consumer brands are going where the kids are playing. Theyâre finding innovative ways to engage with the next generation of buyers. This deal with FaZe includes merchandising, digital goods and NFTS, and various eSports initiatives in the Web3 space. The partnership allows Porsche to âtap into the intersection of gaming and youth culture.â Donât say I never told you!
Related News
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8. Deloitteâs Global Marketing Trends 2023
Only 10% of marketers believe the Metaverse is irrelevant to their industry, according to Deloitte. Marketers are taking varied approaches to the Metaverse, with some jumping onto existing platforms and others investing in building their own ones. Interestingly, blockchain technology emerged as another area of focus, with 41% of marketers planning to use the technology to support their advertising strategies in 2023. Read all the fun facts, stats and anlysis in Deloitteâs 2023 Global Marketing Trends report.
Related News
- Dell Technologies surveyed 15,000 people and revealed that the young donât have much faith in the politicians to build a digital future.
- Digital sales activity is being fuelled by Gen Z in the Metaverse.
- Pacific island nation of Tuvalu is turning to the Metaverse to become the worldâs first digital country.
- Seoul is launching a virtual replica of the capital city.
- The United States Space Force launched the âEarhartâ satellite into the metaverse.
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9. Apple rumoured to be making it easier to develop Augmented Reality apps
A key to driving hardware sales is the quality and volume of the software that runs on it. Which is why Apple is reportedly working on making it really easy to develop apps for its new Mixed Reality headset. Hereâs The Thing: Apple always puts user experience at the centre of approach to designing its products. Apple have made it a differentiator that others have tried, and failed, to copy. So, we shouldnât be surprised at this rumour, that is assuming that Apple actually go ahead with the long awaited Glasses.
Related News
- Apple may accurately replicate a userâs face and body for FaceTime calls in its future headset.
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10. NVIDIA use AI to make you look like youâre looking into the camera
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đź Brand Strategies in Web3, Metaverse and Emerging Technologies
The latest brand strategy updates to the Brand Strategy Collection include:
- Netflix: NFTs and the Metaverse
- Netgear: Building technology for web3
- Nike: The CTO of one of the biggest consumer brands in web3 gets hacked
- Nissan: Emerging technologies and the Metaverse for customer engagement
- NYX: The LâOrĂ©ala brand builds a presence on Roblox
- Outback Steakhouse: NFTs for customer engagement
- Origyn: blockchain certification technology use NFTs to authenticate an ownerâs luxury watch and eliminate counterfeiting.
- ORC Zoo: Orangutan artwork as NFTs
- Overpriced: Physical and virtual merchandising
- Olympics: from tickets to artwork to raising awareness of political opposition
- Pizza Hut: the worldâs first NFT pizza
- Papa Johnâs: the great NFT pizza bag givaway
- Pacsun: the youth clothing brandâs strategy for NFTs, the metaverse and virtual and augmented reality
- P&G: the dedicated web3 development lab is called Lifelab
Premium Subscribers get FULL ACCESS and unrestricted access to the Brand Strategy Collection. To access the Collection, upgrade to Premium here đ
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đ ïž Tools, tips and tricks to save you time
Building your integrated website, newsletter and membership on Ghost
I get this alot: which platform should I use? I always say that if you only want a newsletter, go Substack or Beehiv. They do all the heavy lifting for you. But if you want a website too, with online content and a membership scheme that gates who can see what, then take a look at Ghost. IMHO, itâs the best integrated platform on the market. I wrote 25 reasons for using Ghost in this articleâŠ
Links to help your productivity
- 7 AI tools that I use to save me time and boost my productivity.
- How to create unique content with ChatGPT and QuillBot.
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- The latest product launches, tools and analysis designed to help you build winning products. Join 18,000+ product people from top tech companies.
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đ€ Wiser! Newsletter
Wiser! is a weekly newsletter that makes sense of whatâs happening and whatâs coming next in the tech economy. From disruptive technologies, like blockchain, crypto and artificial intelligence, to emerging trends, like Web3 and the Metaverse. Plus thereâs a big focus on BigTech and the impact of social media.
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