What are Diesel doing in NFTs, web3 and the metaverse?

Diesel is a global fashion brand that is part of OTB Group, who also own brands such as Maison Margiela, Marni, Jil Sander, Viktor & Rolf and Amiri. In November 2022, OTB created a metaverse focused business unit called BVX in order to focus on the development of products, projects and experiences meant for the virtual world.

“Technology is an important factor for the new generations in defining their personality and their way of interacting,” said Stefano Rosso, CEO BVX OTB group. “We want to make fashion more open and innovative.”

In December 2022, fashion brand Diesel announced a collaboration with NFT project HAPE.io to release a its latest NFT collection #DieselGenesisHAPE. Significantly, this initiative is led by BVX, the Web3 and Metaverse focused business unit of OTB Group.

Diesel’s NFT collection will comprise digital collectibles that provide real and digital value to both fashion and Web3 lovers. It includes a limited edition of the iconic 1DR POD crossbody bag, as well as access to exclusive events and community benefits.