Tim Cook enters the $100 billion BNPL market with Apple Pay Later

Apple’s strategy is to layer frictionless services on top of exceptional products. The latest offering is Apple Pay Later, a Buy Now Pay Later product that enables users to buy more than can afford right now. But what does it really mean and why are they doing it?

This article was first published on rickhuckstep.com and emailed to subscribers of the Wiser! Newsletter on June 17th 2022. They saw it first! To never miss a thing, join the mailing list here.

Buy Now Pay Later: the $100…

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I help decision-makers, entrepreneurs, and professionals make better decisions. Using simple and engaging language, I make sense of what’s happening in tech.

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Rick Huckstep

Rick Huckstep

I help decision-makers, entrepreneurs, and professionals make better decisions. Using simple and engaging language, I make sense of what’s happening in tech.