Tim Cook enters the $100 billion BNPL market with Apple Pay Later
6 min readJun 17, 2022
Apple’s strategy is to layer frictionless services on top of exceptional products. The latest offering is Apple Pay Later, a Buy Now Pay Later product that enables users to buy more than can afford right now. But what does it really mean and why are they doing it?
This article was first published on rickhuckstep.com and emailed to subscribers of the Wiser! Newsletter on June 17th 2022. They saw it first! To never miss a thing, join the mailing list here.
