How Starbucks Leverages AI For Customer Engagement

Starbucks leverage AI to improve the customer experience

Are you a regular at Starbucks and wonder how they always seem to know what you want to order? The answer lies in Starbucks’ innovative use of machine learning. By leveraging their mobile app’s data, Starbucks is utilising machine learning to gain powerful data-driven insights on its customers and improve the customer experience.

With over 30 million loyalty card members, they have a lot of data! But they couldn’t do it without some help in the form of machine learning artificial intelligence that they call Deep Brew, a set of AI initiatives that run right across the company.

Starbucks’ use of machine learning

Starbucks’ entry into big-data collection came in 2011 with the introduction of their mobile app. Initially building traction with the introduction of app-based rewards points, or stars, the Starbucks app now processes over 100 million transactions a week.

As a result of their app’s success, a consistent collection of data is able to be generated daily. Deep Brew…