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Facebook v TikTok: The battle for attention and addiction
Facebook defined how content would be served up to users. Then along came TikTok and rewrote the rules. Making it the most addictive social network on the planet, stealing Facebook’s lunch along the way. Now, The Verge has got its hands on a memo that shows exactly how worried they are.
Facebook Is Looking Over Its Shoulder
Back Story: If you can’t beat them, join them. That’s the message from the new Head of Facebook about TikTok. But I see nothing but danger from switching from a “network” led feed to a “discovery” based one!
Facebook are worried by TikTok
When a CEO mentions a major competitor one time too many on an earnings call, it signals exactly how worried they are. That’s the case with MetaFacebook CEO Mark Zuckerberg and TikTok. This was around the same time that The Washington Post reported how Facebook hired a PR firm to spread misinformation about TikTok.
On the earnings call, Zuckerberg also signalled the shifting focus for Facebook when he reported that half the time people spend on Facebook is watching video.
