Consumer Brands Turn To Virtual Shopping Experiences For Personalised Brand Experiences
12 min readAug 29, 2023
Forget the “Metaverse is over” babble, there’s plenty of life in the virtual shopping experience for global consumer brands. Why? Because these brands know that this is where their next generation of customers hang out. Here are six examples (J&J, Maybelline, Alo Yoga, Corona, Crocs & Dyson) of what’s going on in virtual reality.