Consumer Brands Turn To Virtual Shopping Experiences For Personalised Brand Experiences

Forget the “Metaverse is over” babble, there’s plenty of life in the virtual shopping experience for global consumer brands. Why? Because these brands know that this is where their next generation of customers hang out. Here are six examples (J&J, Maybelline, Alo Yoga, Corona, Crocs & Dyson) of what’s going on in virtual reality.

Competing For The Attention Of The Digital Generation

In the rapidly expanding realm of global e-commerce, where sales are projected to reach a staggering $6.3 trillion this year, consumer brands are engaged in a fierce battle for market share, consumer engagement and customer loyalty. To build brand value, gain a competitive edge and differentiate themselves in a crowded market, global consumer brands are embracing emerging technologies.

For this week’s member’s column I’m looking at the real use-cases in immersive virtual commerce experiences. In other words, shopping in the metaverse.

Now, for those of you who have just seen the “m” word and are rolling your eyes, bare with me. Because global brands are spending real dollars on building virtual experiences, whatever you chose to call it. The reason is simple, because the likes of you and I (and I’m assuming…