Can BeReal Outlive Its 15 Minutes Of Fame?

The number 1 photo-sharing app, BeReal, has almost 8 million Daily Active Users, up from just 10k less than 18 months ago.

With over $100 million raised so far and a valuation of $600 million, the big question is “will the SocialMedia app have more than just 15 minutes of fame?”

BeReal is “a candid and fun place for people to share their lives with friends,” the company said. “We want to make people feel good about themselves and their lives. We want an alternative to addictive social networks fueling social comparison and portraying life with the goal of amassing influence.”

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Being Real

Have you heard about the photo-sharing app called BeReal?

It’s only 2 years old and became the most downloaded free app on the iOS AppStore last month. It’s no mean feat to knock TikTok off the top spot. Facebook can’t even get into the top 10!

BeReal is the app with momentum at the mo (plus over $100 million of funding raised to date).

• According to market researcher, Sensor Tower, the app has been installed over 20 million times.
• Apptopia estimates a much higher number of downloads, closer to 30 million.
• Between March and July, BeReal saw 85% of its total lifetime downloads at 20.2 million, according to data from data.ai.

BeReal is an app with momentum

At a time when Facebook, Instagram and TikTok are moving away from friends and towards curated content from influencers (aka strangers), BeReal is sticking with friends.