Budweiser join Zed Run in the Metaverse
Budweiser is building brand assets in the Metaverse & the Crypto Economy: launching an NFT collection, joining a DAO, and partnering with Zed Run, a blockchain gaming platform on Ethereum. Will it be worthwhile? Only time will tell, meanwhile, they’re learning a lot about tomorrow’s digital world.
Budweiser Playing The Game
Back Story: Budweiser is going big in the new world of crypto, NFTs, Web3 and the Metaverse.
In the latest move, Budweiser has announced it is putting its brand (and marketing dollars) behind the Ethereum-based blockchain horse racing game called “ Zed Run “.
The beer brand’s plans include: branded designs for the horses (aka “skins”), a Budweiser-themed race track, in-game challenges and real money cash prizes and co-branded merchandise.
It’s a big deal for Budweiser as they associate themselves with the attention economy in the Metaverse.
