Budweiser join Zed Run in the Metaverse

Budweiser is building brand assets in the Metaverse & the Crypto Economy: launching an NFT collection, joining a DAO, and partnering with Zed Run, a blockchain gaming platform on Ethereum. Will it be worthwhile? Only time will tell, meanwhile, they’re learning a lot about tomorrow’s digital world.

Budweiser Playing The Game

Back Story: Budweiser is going big in the new world of crypto, NFTs, Web3 and the Metaverse.

In the latest move, Budweiser has announced it is putting its brand (and marketing dollars) behind the Ethereum-based blockchain horse racing game called “ Zed Run “.

The beer brand’s plans include: branded designs for the horses (aka “skins”), a Budweiser-themed race track, in-game challenges and real money cash prizes and co-branded merchandise.

It’s a big deal for Budweiser as they associate themselves with the attention economy in the Metaverse.

Budweiser is no stranger to the world of Web3, crypto and non-fungible tokens (NFTs).

--

--

Rick Huckstep - Making Sense Of Tech
Rick Huckstep - Making Sense Of Tech

Written by Rick Huckstep - Making Sense Of Tech

Supercharge your career with AI - 10x your productivity, prospects and wisdom with tips, tricks, tools and insights about AI and emerging technologies

No responses yet