w/Artificial Intelligence The following article was written for Wiser! subscribers. Google’s Move To Dominate AI Google is celebrating its 25th year in the tech industry, and it has come a long way since it was founded by Larry Page and Sergey Brin in 1998. Back then, it was only a search engine, and it lived…

Forget the “Metaverse is over” babble, there’s plenty of life in the virtual shopping experience for global consumer brands. Why? Because these brands know that this is where their next generation of customers hang out. Here are six examples (J&J, Maybelline, Alo Yoga, Corona, Crocs & Dyson) of what’s going…

When Science Fiction Becomes Science Fact Artificial Intelligence is no longer a concept straight out of science fiction. It is now revolutionising industries and changing the way we live and work. From healthcare to retail, AI is being applied in innovative and groundbreaking ways, delivering significant improvements in efficiency, accuracy, and customer experience. Artificial Intelligence has…

I recently went to the cinema to see the latest Indiana Jones movie. I had seen the trailers and written about the use of AI and deepfake to de-age movie stars. I was, therefore, curious to see exactly how good a job the the technology would do…and I wasn’t disappointed! …

Discover the secrets of 250 consumer brands that are winning new customers with emerging technology Brand Strategies for Customer Engagement with Non-Fungible Tokens Blockchain technology and digital assets have seen an unprecedented rise in popularity over the past couple of years. This has led to innovative applications of blockchain that are revolutionising businesses. One such application is non-fungible…

Leveraging the metaverse for real estate brand strategy can be a powerful tool to help agents create immersive and interactive experiences for potential customers. Learn how real estate agents are using the emerging technology of the metaverse to create a successful brand strategy. Innovative Ways to Use Virtual Reality in the Real Estate Business One of the newest trends to gain…

The following article was written for subscribers to the Wiser! Newsletter. To get early access to long form articles about today’s technology shaping tomorrow’s digital world, join the mailing list. The Eyes Have It: The Utility of Eye Tracking Technology You’d think that eye tracking technology is so very 21st century, simply a product of the internet age. But you’d…

Discover the secrets of 250 consumer brands that are winning new customers with emerging technology Learn How Consumer Brands Exploit The Utility Of Emerging Technologies To understand the utility of emerging tech, I have tracked, analysed and documented over 250 use cases of consumer brands, organisations, locations and personalities who are using emerging technologies to build better customer engagement.

“Immersive” Has Replaced “Metaverse” And Taken Centre Stage As the world continues to move towards more immersive, spatial and interactive experiences, the concept of the “metaverse” has become increasingly popular. However, the term “metaverse” has become associated with bluff and nonsense, resulting in a devaluing of the term. But that doesn’t mean the actual technology innovation that is…