☕️ Starbucks Expand Loyalty Program To NFTs

Rick Huckstep
6 min readOct 16, 2022

Customer Loyalty: Starbucks’ reward program is arguably the most successful loyalty program in the world, with nearly 60 million rewards customers globally.

The loyalty program drives approximately 50% of all Starbucks revenue.

The Starbucks’ loyalty programme works through incentivising repeat business, upselling…

Rick Huckstep

I help decision-makers and professionals make better decisions. Using simple and engaging language, I make sense of what’s happening in emerging tech.