☕️ Starbucks Expand Loyalty Program To NFTs

Customer Loyalty: Starbucks’ reward program is arguably the most successful loyalty program in the world, with nearly 60 million rewards customers globally.

The loyalty program drives approximately 50% of all Starbucks revenue.

The Starbucks’ loyalty programme works through incentivising repeat business, upselling, and customer personalisation.

Here’s The Thing: Starbucks are now taking it one stage further with Starbucks Odyssey — the retail brand’s new blockchain-based NFT reward programme.

Starbucks explains Odyssey like this:

“…the opportunity to earn and purchase digital collectible assets (NFTs) that will unlock access to new benefits and immersive coffee experiences.”

To Be Clear: Starbucks Odyssey is adding to, not replacing, their loyalty programme. That’s not going anywhere!

Why Are They Doing This? It makes sense for Starbucks to join other major consumer brands and check out the nascent technologies in the emerging world of Web3.

Here’s Why: Millennials are Starbucks' largest customer segment by far.